Richard Gacek will participate on a guest panel at this year’s Atlantic Builders Convention. The seminar is titled: Back to the 5Ps: Product, Place, Price, Promotion, People. The market has turned…how do builders get back to the basics? Is traditional media dead and what is the media mix of new technology? How should we merchandise our models? Experts in sales, market research, advertising, public relations and model merchandising share their strategies with special emphasis on multi family projects.

Thursday, April 11th, 11:15 – 1pm, Atlantic City Convention Center, Room 314

Go to www.abconvention.com for more details.